A Step-By-Step Guide to Creating, Launching, and Growing Your Online Business
The world is facing an unprecedented moment in time. As people all around the globe are being asked to stay home, the e-commerce industry expects to see unparalleled growth. As shoppers shift to online retail, business owners must adjust their approach to meet this new economy’s demands.
If you are a business owner, following our 5-step checklist will help you reach online success, fast. We hope that this guide can provide you with useful tips and steps you can follow to ensure your business gets ahead of this all.
Build Your Website
Start by choosing a platform. Hosted third-party platforms (Shopify, Magento, WooCommerce) operate as a shopping cart. You can use one of these tools to sign up for an account and build your own site within its infrastructure.
You may also decide to add your items to an existing marketplace, (eBay, Etsy, Amazon) and create listings for your products. If you already have a marketplace store, our programming e-commerce experts canhelp you link to it. Regardless of what type of marketplace business you’re trying to create, there are many services to fit your needs.
In general, an e-commerce site demands more attention than other websites. You will need to consider security controls, an SSL certificate, the site’s design, technology that works seamlessly, effective solutions to meet a growing demand for resources, advanced layout options and more.
This next step can actually take part in parallel to building your website. Your website’s content and design are critical aspects of building your e-commerce business. When done successfully, they ensure your audience understands your value proposition and leads to a conversion to sales.
By utilizing the skills of professional e-commerce copywriters who can help with website content and talented graphic designers who can assist with web and mobile design, you will see a marked improvement in your conversion rate. Good copywriting can evoke a strong emotional response while communicating your brand’s values along with a product’s benefits.
Selecting the right keywords for your e-commerce site’s SEO can determine how it stands out in search results. Your content must match the keywords you want to rank for.
Highlight your product
In addition to creating great website content, it’s essential to promote products that are relevant on your e-commerce site.
To ensure you select sellable products, it’s a good idea to conduct product research. Each item you add to your site should have a high-quality product description. To guarantee your products stand out, enlist the services of a professional to produce stunning product photography. Photoshop editing is a great way to further enhance your product images and make sure they look their best.
Optimize your Site for Performance and SEO
As advancements in technology and innovation continue to develop, online shoppers everywhere grow to expect more from the sites they visit – more options, more products and more speed. When websites don’t respond accordingly, (think page freezes, product image glitches, checkout annoyances) buyers often grow frustrated with the site and lose confidence in the brand behind it. This inevitably leads to a loss in sales. That’s why optimizing your site for speed and performance is another crucial aspect you need to take care of when building an e-commerce business.
While the general speed and performance of your site are key, technical page elements hold additional power when configured to improve your rankings in search results. In order to optimize your site’s performance, you should consider enlisting the help of SEO experts
Promote your E-Commerce Business
Congratulations! Your website is nearly finished, but there is one more question you should ask yourself: How do I bring customers to my new e-commerce store?
The online marketplace is saturated with tons of businesses and finding a way to make yours stand out is crucial to its success. Now that you’ve invested so much in creating the perfect site, it’s time to put your attention towards making sure people see it. Promoting your store through social media marketing, ads and other channels is the perfect way to get your store in front of your potential customers.
Assured SEO Services is your trusted Digital Marketing partner for web application development and maintenance, Search Engine Optimization (SEO) and outsourcing services, We are glad to demonstrate to you, that we have the capabilities, people, processes, technology and desire to be your strategic partner of choice.