Mobile SEO 2017

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Mobile SEO: 7 Steps for Success in 2017

Cell seo 2017

 

With Google’s mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today’s article, I’m sharing my top tips for getting mobile right and growing your mobile rankings.
Mobile SEO: 7 Steps for Success in 2017
With Google’s mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today’s article, I’m sharing my top tips for getting mobile right and growing your mobile rankings.

Two weeks ago, the news broke that Google’s starting the “mobile-first indexing of the Web”, meaning that they are beginning to index the mobile version of websites, when available, as opposed to the desktop version. The less obvious — but perhaps even more important — implication of this change is that Google will now also analyze mobile pages against the ranking signals to determine how a site should rank in both mobile and desktop search results.

That literally means that the information about your mobile site (such as page speed, content, meta tags, structured data, etc.) will determine both your mobile and desktop rankings in Google.

If you think about it, it makes sense. Google’s previously said that over half of search queriesglobally come from mobile devices; a report from Hitwise suggests that mobile searches in the US amount to 58% of all queries. The research is based on 11 key categories and covers hundreds of millions of online search queries across PCs, smartphones, and tablets. Interestingly, the ratio of desktop to mobile searches can vary significantly for different categories. Here’s the percentage of mobile searches Hitwise found in every category they looked at:

mobile past trends

And — hang on — it looks like even more than half of all search traffic is at stake. Strikingly, if you don’t rank in mobile search, you may be missing out on a disproportionately large share of sales — studies show that mobile searchers have higher buying intent, with over 50% of them reaching for their smartphones to make a purchase decision. With local mobile searches, the numbers are even more staggering — 78% of consumers who run a mobile search for a local business end up making a purchase.

So it’s only fair that you should focus on mobile SEO no less, if not more, than desktop. But how exactly do you get to the mobile top, and how’s the optimization process different from the desktop SEO we’re used to? While a lot of attention has been paid to choosing a mobile-friendly solution (see Google’s tips here), there doesn’t seem to be a significant ranking difference between websites that use responsive design vs. some other mobile configuration.

Regardless of which configuration you use, let’s see how you can make your mobile site error-free and get to the top in mobile results.

SEO and online marketing have been a passion of mine for 20+ years and I pride myself on helping clients at a budget prices to fit any and all needs.

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