For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good? These pieces are usually repeated in each email you send, so make sure your layouts are effective, beautiful, and easy to … well, navigate.
Space is precious, so choose wiselyFirst, let’s talk about the entirety of your email from top to bottom. The header, navigation and footer are important − but not as important as the main message. Though your header gives the recipient easy access to your site, it shouldn’t take up more room than necessary. Keep in mind that the more space and time taken up by the header, the likelihood of a conversion drops. Make sure your subscriber sees that main content ASAP and can convert quickly.
Option 1 Features a desktop version with a header, dual navigations (top and bottom) and a footer. The top navigation hides on mobile, stacking the bottom navigation for an optimized experience. This is an extremely common layout to give readers easy access to the website at all points in the email.Option 2 Includes a header, single (bottom) navigation and a footer that stacks on mobile. This is a great option to keep a simple, clean layout while offering the reader one last chance to get to your site at the bottom. Option 3Features a header, single (top) navigation and footer. On mobile, the top navigation will move to the bottom and stack. Like the previous option, this layout allows a reader access to the site but keeps the email clutter- free. The show/hide on the two navigations allows the email to morph into an equally great experience on both desktop and mobile.Option 4If your messages are going to be very focused on specific products, you may want to consider this layout. It foregoes any navigation and simply sandwiches the content between the header and footer. If the customer is not interested in the main marketing message, they do not have a means of getting to the site like a footer navigation. Do you think you’ll use any of these tips for your header, navigation, and footer?
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