What SEO trends and Google changes to expect in 2018 We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in […]

Redesigning your eCommerce When you’re developing a new website or redesigning your eCommerce website it’s critically important to consider the data you’ll need to have. It may seem obvious to some, but features such as searching or sorting by a specific designer won’t work if there is not a designer field in your database. It’s important to […]

PPC vs SEO “Should my business be using  Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?” I get that question all the time. And of course, my answer is, “It depends. What are your goals? Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page […]

Introduction to Structured Data Introduction to Structured Data Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of […]

Improve snippets with a meta description makeover The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, […]