All your SEO FAQ
All your SEO FAQ
The great thing about the internet is that it’s so large and so is the read. So I created a contemplation of SEO FAQs There’s the information available, there’s so many web sites and there’s many hunting for information. When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about along the way, but wasn’t sure who to ask for clarification. Hopefully it’ll help you, too, if you’re struggling with any of these questions that are seemingly simple, but still cause a lot of confusion. Answers to SEO FAQs You Were Too Embarrassed to Ask
1) What is SEO? SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For more information, check out this post.
2) What’s the difference between organic vs. paid results? Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
3) What are meta descriptions and do they still matter? A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.” Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.
4) Should I optimize my domain name to include keywords? Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?
5) How do I know when Im using the right number of keywords on a page? Unfortunately, I can’t tell you an exact number that is the “right” number of keywords on a page, mostly because that’s the wrong way to think about keyword optimization. There’s no keyword density you should be aiming for — in fact, using a keyword too many times can result in penalization due to “keyword stuffing.” Just keep the reader in mind, and only use keywords when you need to. You’ll find enough natural opportunities to include keywords that you won’t even have to worry about reaching an arbitrary number.
6) Whats the difference between internal and inbound links? Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
7) How many internal links do I need on each page of content? Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.
If you’re considering how best to move forward with building or improving your web presence, you’re bound to have a lot of questions. Here are ten frequently asked questions to help you gain a better understanding of how digital marketing, SEO, PPC advertising and Social Media Marketing can help your business build a stronger presence on the Internet. Use the frequently asked questions links below to quickly navigate to the question of your choice. If you have other questions, please dont hesitate to contact us directly. Were here to help your business improve its web presence in any way we can! We are also interested in input for expanding our frequently asked questions list.
Frequently Asked Questions
1. What is meant by web presence?
2. What is SEO?
3. Why does my business need a growing web presence?
4. Why do I need SEO for my business?
5. What are Keywords?
6. What is Social Media?
7. What is Local Search?
8. Why do Search Engine Rankings Change Frequently?
9. How much do SEO and Web Presence services cost?
10. I have a local business and most of my customers are within 10 miles of my business, do I need a web presence?
1. What is meant by web presence? The web presence of a business is the complete digital footprint of a business found on the Internet. While the website and the written, video and graphical content it contains is the cornerstone of a companys web presence, there are quite a few other digital locations where a business might have a presence. These include, but are not limited to: Links to pages and content on the companys website from other places on the Internet. Social media properties such as a Facebook Page, Twitter account, LinkedIn account (business and personal), company blog, Google +1 account. Mentions of a business or website in social media posts, links, tweets, +1s, likes, etc. Video content created and posted on video sharing sites such as YouTube. Local business pages such as Google + Local; Listings in business directories like Bing, Yahoo, Yelp, Merchant Circle, YellowPages.com, Whitepages, CitySearch and others. Email communications with customers and prospects. Press Releases to news and media outlets. Content a business has created and shared on other websites.
2. What is SEO? Definitions of SEO can vary but many of the core concepts are consistent. According to Wikipedia: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engines natural or un-paid (organic) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In a somewhat shorter description Search Engine Land, a well-regarded search-focused website, explains: SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.
3. Why does my business need a growing web presence? Building a growing web presence will your business help reach more new customers and prospects while increasing contact with existing customers. Your competitors are growing their web presence, so if you arent growing yours then you are falling behind. People search the web for a business, product or service in different ways. Some people use familiar search engines (Google, Bing, Yahoo). Some people will utilize social media such as Facebook, twitter and LinkedIn. Other people may use business directory services like Yelp, CitySearch or FourSquare. There are numerous additional ways Internet users find businesses and these methods continue to evolve at a rapid rate. The more places your business has a presence, the more likely your business will be found. A growing web presence also helps develops trust and authority for customers and prospects. The more places people see you the bigger and more familiar you are in their minds. In addition, a broader web presence will also frequently enhance search engine rankings for many of the same reasons.
4. Why do I need SEO for my business? Search engine optimization is an essential component of a businesss marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital. Reasons for developing and implementing a clear SEO and web presence strategy include: To optimize your web presence and visibility. To build better branding and positioning for your business, products and services. To increase the online credibility and trust for your business. To identify a business most effective keywords. To rank higher in the search engines. To increase traffic from potential customers. To increase the number of repeat visitors and customers. To Grow Your Business $$$ The goals, project scope and budget for search engine optimization and growing a web presence can vary significantly for different businesses. However, the need and importance for having an optimized web presence will only grow over time. At the end of the day, if your customers and potential customers are not finding you on the Internet they are finding your competitors.
5. What are Keywords? Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition a keyword or keyword phrase is the text a web user types into a search box to find relevant information or content. Phrased another way, keywords are descriptions of the information people are searching for and can bring targeted traffic to your website. Choosing the best keywords for your website and SEO optimization is very important for getting targeted traffic to your website with the greatest chance of converting them to customers and repeat visitors. Effective use of keywords is essential for ranking well and being found on the Internet. Keyword research is focused on locating the optimal keyword phrases for drawing targeted traffic to a website. Keyword research can frequently be dry and very detailed oriented. To do it well it requires special software tools and experience. However, this type of research and the information it provides is the cornerstone of any successful SEO effort. Many people also consider the optimal use of keyword phrases to be essential for creating and maintaining a successful website as keywords will appear in the websites page content, in the off-page meta data and frequently in page titles and descriptions. Moz is a well-known and well-respected website for SEO information, tools and services. Part of their perspective on Keywords includes: It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. Through the detective work of puzzling out your markets keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Its not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated.
6. What is Social Media? There are quite a few different ideas and opinions on defining the term social media. However, there are two aspects that are consistent: it involves sharing information, and it is continually evolving. The most commonly recognized social media platforms include Facebook, Twitter, LinkedIn, and Google Plus. A broader definition of social media would also include social sharing sites such as YouTube, Vimeo, Flickr, Pinterest and Instagram. The number, scope and size of social sites continues to grow at a rapid rate. According to Doreen Moran, a digital and social marketing strategist, Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, facilitating conversations and interactions online between groups of people. Social Media is the platform/tools. Social Networking is the act of connecting on social media platforms. Social Media Marketing is how businesses join the conversation in an authentic and transparent way to build relationships. Wikipedia states, Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Ann Handley, a marketing and social media expert and author states, Social media is an ever-growing and evolving collection of online tools and toys, platforms and applications that enable all of us to interact with and share information. Increasingly, its both the connective tissue and neural net of the Web.
7. What is Local Search? Local Search is the use of a geographic tag, such as a state, city, or zip code as part of the search phrase when performing a search. Local search is an efficient way for a search engines to deliver relevant, results for businesses, products and services within a limited geographic area. An example of a local search, also referred to as Local SEO, would be entering italian restaurant chicago into the search box on Google, Bing or Yahoo. Businesses with a physical location such as restaurants, repair businesses, contractors, dentists and plumbers, can derive significant benefits from optimizing their web presence for local search opportunities. There are a growing number of online directories and locations where local businesses can develop a presence. Google, Bing and Yahoo all have services that allow local business owners to create a business listing online with the most accurate, up to date information about their business, products and services. These listing will generally include a link to the businesses website, their phone number and a map showing the business location.
8. Why do Search Engine Rankings Change Frequently? The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. This can be frustrating to website owners as one day they may rank number 2 for an important keyword phrase and two days later they may rank number 5. There are a number of factors that affect the rankings for a given web page and a given keyword on any given day. These can include: New sites, web pages and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings. Older sites, web pages and content can be taken offline (removed from the web), or decrease in relevancy due to content that is unchanged or seldom visited over a long period. Older sites and web pages are upgraded or enhanced (SEO) to make their content more attractive to visitors and to the search engines. The search engines can change how they evaluate websites, web pages, content and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner. While these changes can be disconcerting to a website owner or business, they should be taken in context. By having a broader web presence that is not solely dependent on the rank of a given keyword in the search engines results pages a business lessens its dependency on any single source of web traffic. Diversity is important. ?
9. How much do SEO and Web Presence services cost? A common question. Our normal answer is it depends. While not trying to sound cute, we do not offer specific canned packages of service. The cost of our services will depend upon the needs of a client. We work with a wide range of businesses and the needs, requirements, desired results and budget can vary. A few of the parameters that are evaluated as part of a business engagement include: How large is your website? How competitive is your business niche or market? Where do you currently rank for your most important keywords and where do you want to rank? How many keywords would you like to target? What is your existing web presence? What is the commitment level? How active has your business been in social media? Email marketing? Content creation? Video marketing?
10. I have a local business and most of my customers are within 10 miles of my business, do I need a web presence? This is a very valid question for small businesses. Especially if budget dollars are tight. One way to answer this question is to look at what your competitors are doing. In evaluating competitors be sure to look at both online and offline (brick and mortar or retail) competitors. If the products or services your business provides can be ordered or delivered via the Internet then your online competitors may be as important or even more important than your local offline competitors. This is a good example of where, if your potential customers are not finding you, they are finding your competitors. Therefore, a good place to begin in answering this question is to determine how your customers and prospects are currently finding your business. If your business does not currently have a web presence then this could be an opportunity to reach many more potential customers and significantly expand your business. If your competitors have a web presence and you dont, then you could be losing a lot of business to them now and in the future. If you have additional questions or would like to discuss how Assured SEO can help you with all your digital marketing, email marketing, pay-per-click and social media advertising, SEO and web presence management needs, please contact us today!
1. How do I know if a Backlinks is good or bad for SEO? Only dofollow backlinks will give you an SEO advantage. Nofollow backlinks can be great for increasing the exposure of your site and sending traffic, but they will not help you with SEO. Nonetheless, it doesnt mean nofollow backlinks are bad. The quality of a backlink can be determined by analyzing how reputable is the website linking to you. What also matters is that the content of the website is relevant to yours. If a well-known site links to you, the backlink will be good. Keep in mind that there are numerous good websites you might have never heard of. Hence why checking their SEO metrics is recommended. You can analyze the Domain Authority, Page Authority, Trust Flow, Citation Flow, the number of external links, how often they update content, users engagement and more. Read Quality Backlinks VS Bad Backlinks Whats the difference, for more details.
2. Does PageRank matter as an SEO metric? No, the Google PageRank Toolbar hasnt been updated for almost two years, and Google has no plans to update it. Google officials have said several times that SEOs should not look at PageRank anymore.
3. How do I get good backlinks? Link building is essential for SEO, so its great to see you are interested to get more good backlinks. The best way to find opportunities to build good backlinks is to look at the links of your competitors. Use Monitor Backlinks to spy your competitors backlinks and try to replicate the ones that are good and worthy. If your competitors are ranking above you, it often means they have done something right, and they have better backlinks than you. By replicating the most important links of all your competitors, youll have higher chances to outrank them. Using the metrics provided by Monitor Backlinks you can see at a glance what backlinks are good or bad. Take each link one by one to understand how your competitor has gotten to have a link from that website. If they got a link because of a blogger review or mention, you can contact that blogger and offer him the chance to test your product as well. Whether its a guest post, a forum mention or any other type of backlink, you should try to replicate it. Do consider that sometimes your competitors might have bad backlinks, so dont rush into replicating, without analyzing if the website has a good authority. Some guides that should help you build backlinks: How to build backlinks using Monitor Backlinks How to get good backlinks to your website Link building best practices
4. Will nofollow backlinks influence SEO? Most Google officials said that nofollow backlinks will not influence rankings in Google. While there are some SEOs that claim nofollow links carry some value, theres no official prove to sustain this.
5. Should I remove or disavow nofollow backlinks? The quick answer is NO. Theres no point to remove or disavow nofollow links unless they are hurting your reputation. For example, if a porn or gambling site links to you. If the backlink is bad, you should try to remove it and then disavow it, even if its dofollow or nofollow. If you have a good nofollow backlink, you should leave it as it is because it might send relevant traffic your way. Nofollow backlinks can not hurt your site. According to John Mueller, disavowing a backlink is the equivalent adding a nofollow to a dofollow link. Considering what John said, disavowing a nofollow link would be like adding a nofollow attribute to a backlink thats already nofollow. Based on Googles guidelines, a nofollow link provides the webmasters a way to tell search engines dont follow links on this page or dont follow this specific link.
6. How long does it take for the disavow tool to work? The disavow tool usually works within days of submitting your report. Nevertheless, it sometimes can take up to several weeks for Google to review your bad backlinks report.
7. I cleaned up my backlinks profile, when will I recover from my penalty? It depends on what penalty youve got. These are some scenarios: Manual penalty: Takes 1-2 weeks for Google to review your reconsideration request Algorithm updates penalties: This is the case of Penguin or Panda. Youll have to wait for another Google Penguin or Panda algorithm update to take place. It can take months, or days, depending when it was updated last.
8. Can my website be penalized without I knowing? Yes. Weve seen numerous cases when website owners had no clue that their sites were penalized or filtered by Googles algorithms. Most often, Google Panda decreases your websites rankings because of thin content. Your site can also get a penalty for having too many ads above the fold or for not having a mobile friendly website.
9. I was penalized but I cant recover my rankings, why? Bad backlinks trigger most Google penalties, but its not always a rule. If your website has not yet recovered its rankings, it could be because of the following reasons: a. You havent cleaned up all your bad backlinks b. Your disavow report is incomplete c. No algorithm update took place lately. Panda and Penguin penalties require a fresh algorithm update for recovery. d. Your content is holding you back. If a Google update hit your website, you have to revise your websites content. e. You dont have enough quality backlinks f. Your website has other unknown problems g. Your reconsideration request was not yet reviewed. Read more about the 7 reasons why your website wont recover from a Google penalty.
10. Does good content equal high rankings in Google? Not always. To rank high in Google, its important to have high-quality content that provides value to your readers. However, this doesnt mean that your success is guaranteed. There are other websites that could have content thats at least as good as yours. Everyone wants to rank high in Google, but after all, backlinks will be the ones to make a difference. The recipe for SEO success is high-quality content and backlinks from authoritative domains. One without the other will not work.
11. Whats the best articles length for SEO? Numerous studies have shown that websites with long and engaging content ranks higher in Google. Articles with more than 2000 words have higher chances to rank high. Your content must be well documented and offer value to your readers by answering their most important questions and offering useful tips.
12. How do I keep track of my backlinks link building campaigns? Simple, use Monitor Backlinks. Connect your domain with Monitor Backlinks and the SEO Auto Discover feature will send you daily email alerts when your website will gain or lose links. If the status of your backlinks will change, youll be alerted, and you can react to recover your backlinks.
13. How to delete backlinks? Deleting backlinks can sometimes be challenging. Once you identify a link you want to remove, the only way to delete it is to contact the webmaster and ask them nicely to help you. Always have a friendly approach and tell the webmasters where your link is located. Youll not be able to remove all links, but dont worry, you can use the Disavow Tool. Read more about Backlinks removal and analytics How to delete bad links.
14. I just build some quality backlinks, when will I get better rankings? Results dont come overnight. Its a long optimization process that requires patience and continuously building good backlinks. It depends from case to case and from website to website. Some sites might get better rankings after a few weeks while some after some months. Either way, keep building quality backlinks, and your SEO will improve.
15. How do I know if my SEO company is helping me or not? Never trust your SEO company fully! Always be vigilant and ask them to send details about the things they are working on, and the backlinks they are building. When you outsource SEO to a company or freelancer, you are putting your websites faith on their hands. Ask them to send weekly reports and keep an eye on how your organic traffic is performing. Use tools like Monitor Backlinks to analyze the new backlinks your website is getting and if you see anything suspicious, suspend the collaboration immediately. If anything bad ever happens to your website (like a penalty), youll be the one affected, not your SEO company. Hence why you analyze all the work, they are doing.
16. How often should I publish content on my website? Theres no exact answer for this. It depends on what niche your website is in. Do consider that the more content you have, the higher the chances to rank for new keywords and get more traffic. Nevertheless, dont cover the same topic too many times, or Google Panda might filter your site. Most websites publish at least one article per week.
17. Is website loading speed an important factor? Not as big as some might think, but yes, its an SEO ranking factor. If your website is loading quick enough, it will not be affected. However, if your site takes 10 seconds to load, it will not be a surprise if Google decides to decrease its rankings.
18. How should my anchor text distribution be? Your backlinks profile should have anchor texts that look natural. For example, you should have at least 50% brand name keywords, 20% more that are related and 30% relevant but natural anchor texts. The anchor texts should be diverse and not have any footprint that might tell Google you are building your links unnatural. A bad anchor text distribution can cause a Google Penguin penalty.
19. Can ads affect SEO? Yes. Google has a special algorithm to detect pages that have too many ads above the fold. If your website has a bad overall user experience and has too many ads, your website might be pushed to 2nd or 3rd page in SERPS. Dont use too many ads, whether its Adsense or another provider.
20. Can I be penalized for linking to bad websites? Yes, its possible to get a penalty for linking out to websites that are unrelated or sites that have a penalty. When you link to a website, Google looks at your link as an endorsement you make for that site. If you endorse websites that have SEO problems or they have an overall bad reputation, chances are youll get a penalty as well. If you are not sure the website you are linking to is good, you should link using a rel nofollow attribute.
21. My website has duplicate content, what should I do? All websites might have duplicate content. Google estimates that about 25-30% of all the content is duplicate. If you are not doing anything malicious or automatically create content, you should be in good shape and not worry about this issue. However, if you have too many duplicate pages, you should fix the issue before Google takes any action against your site.
22. Keywords in Meta description and title, does it matter? Yes, its important to have your main keywords in the meta title as well as the meta description. Just like anything else with SEO, dont abuse it.
23. Can a sitemap help me with SEO? A sitemap will not give you an SEO advantage, but it will help Google easily find and index all your pages. More pages indexed means more chances to rank your site in the SERPS; Therefore, its best to create a sitemap.
24. Do internal links count as good links? Yes. Best practices recommend creating a good internal linking structure for a better user experience. Google also counts these backlinks, even though they will not be as valuable as links from third party sites.
25. Is negative SEO a real threat? Yes, unfortunately. Some competitors might use unethical ways to outrank you. Negative SEO is a common practice in competitive niches like insurance, payday loans, etc. To protect your website from such brutal attacks, you should always monitor the backlinks your website is getting. If you think someone if building bad backlinks to decrease your website value, you should quickly create a disavow report and submit it to Google.
26. Can social media help me with SEO? As of today, there is no correlation between social media and SEO. If your website is doing great on social media, it doesnt mean it will perform just as good on Google or other search engines. Google still uses backlinks as their main ranking factor. You can use social media to do SEO though.
27. Are exact match domains valuable nowadays? No. Exact match domains were very popular a few years ago when some were worth millions of dollars. Things have changed after Google has released the EMD algorithm update that decreased the importance of having your keywords in your domain. Instead of going for a long EMD, its best to buy a short and brandable domain.
28. Im buying backlinks, is it safe? Buying backlinks is fine, as long as they are nofollow. If you are buying backlinks to improve your SEO, you might be penalized. Buying links to manipulate the search results is against Googles guidelines.
29. Are all domains extensions good for SEO? Not all domains will be good for SEO. If you are targeting a worldwide target, its best to go for the most popular generic domains such as .com, .net and .org. Otherwise, if you would like to target the traffic from a specific country, go for that country domain exaction. Read What Domain Extension (TLD) is best for SEO.
30. Can broken links affect SEO? A few 404 links will not affect your SEO. However, having too many such problems can tell Google that you are neglecting your site, and you are not updating it anymore.
31. My rankings decreased, why? When your rankings go down, it could be because of several reasons. These are the most common scenarios: a. Google has released a new algorithm update that might have affected your site. b. Your website has lost some good backlinks causing your domain authority to decrease. c. Your website was penalized/filtered by Google because of violating Googles guidelines. First check your Google Webmaster Tools account to check if you have errors or messages related to this issue. d. Your competitors have improved their SEO and have outranked you.
32. If I am doing local SEO, does the location of the sites linking to me matter? Yes. If you are doing SEO for a website based in Australia, most of your backlinks should come from Australian websites. Its totally fine to have links from sites located in other countries, but overall most of your backlinks should come from websites hosted in the country you are targeting.
33. Is it ok to build backlinks only to my homepage? No. You should build links and encourage others to link to other pages of your website as well. SEO means optimizing your website and making it look as natural as possible. Very rarely a website will only link only to its homepage.
34. Does the number of pages I have indexed in Google matter? Yes, it matters. The more pages you have indexed, the more results youll get in Google. However, do consider that quality is much more important than quantity. Therefore, its best to have ten great guides instead of one hundred useless articles no one would want to read.
35. Will an SSL certificate give me an SEO boost? Having a secure certified website will have a slightly more advantage for e-commerce websites. The impact is very low, though.
36. I am doing affiliate marketing, is it ok for SEO? Google will not penalize your website if you are using nofollow on your affiliate links. Also, keep in mind that Google has an algorithm update that labels sites that are created for affiliate purposes as thin affiliate site and can decrease your rankings.
37. My website has been down for a few days, should I be worried? If your website goes down for a short period, theres no reason to panic. Even if Google might temporarily decrease your rankings, they will go back once your site goes live again.
38. Are H1, H2, and H3 tags useful? They do carry some value, and they are one of Googles ranking factors. Dont expect a huge SEO boost from using them.
39. How should I structure my content for SEO? Your content should be nicely structured and easy to read. Use paragraphs and a friendly language. Communicate with your readers instead of writing plain text (you are not Wikipedia). Where possible, use bullets and numbered lists.
40. I might have grammar and spelling issues, should I fix this? While grammar is not a direct ranking factor, according to Matt Cutts, studies show that websites with correct grammar tend to rank higher in the search results.
41. Will I get penalized for accepting guest posts on my website? No, you will not, if the quality is high. Google itself is accepting guest posts on their blog, and they even link out with dofollow links. If the author that wants to publish content on your site is doing this just for the sake of getting a link, dont bother, its not worth the risk. Linking out to bad websites is a threat.
42. Is link building safe or not? Google wants you to think its not, because they dont want you to manipulate the SERPS. When John Mueller was asked if link building is good, he said that in general he tries to avoid that. The truth is that link building is safe, as long as you are building quality backlinks from websites with a good domain authority. Spammy backlinks will cause troubles.
43. Do I need to build backlinks? Unless you are CNN or Wikipedia, chances are youll have a hard time earning enough natural links your website. Often, just by writing great content, you will not get high results or good backlinks. Yes, you have to build backlinks, especially if your website is new.
44. Should I hire an SEO company that guarantees first place rankings? No. Never! SEO is not an exact science and no one can guarantee that you will reach the first page or top three positions within a few weeks or months. Those that give such guarantees are scammers trying to take advantage of people with little SEO knowledge.
45. How can I keep track of my rankings in Google? You can use Monitor Backlinks keyword ranking tracker feature. Its simple to use and it compares your rankings side by side with your competitors results.
46. Is SEO free? No, unless your time means nothing to you and you work for free. If you do, tell me your phone number, I need some work done ??
47. How long does it take to see results from SEO? Weeks, months or sometimes years. It depends on what niche your website is in, what resources you are allocating for SEO and how good are the backlinks you are building. A large and solid website could see results in a couple of weeks while a new website might have to wait months. SEO is an ongoing process, and you are never done.
48. Is SEO changing? Yes, SEO is changing as we speak. Techniques that used to work a few years ago are now outdated. Google is releasing smarter algorithms that reward websites that provide the best user experience.
49. On-Page SEO and Off-Page SEO, which is more important? Both are just as important. If you are serious about ranking high in Google, you should start with doing on-page SEO for your website and then off-page, which usually involves building backlinks. One cant go without the other.
50. Is there any future for SEO? Yes, SEO will never die. There will always be a way to rank websites in search engines, whether its Google, Yahoo or other search engines. As long as search engines will exist, SEO will live as well. Do you have a question about SEO? You ask, we answer!