Why Google SERP CTR studies are a waste of time

  • April 11, 2018
  • SEO
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Historically, one of the most quoted, used and abused SEO metrics was ranking. It is a cornerstone of reports that are sent to clients, one of the first things we go to check for clients’ sites and usually cause of alarmed phone calls when the ranking drops. Over the time, SEOs have learned to steer […]

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