Pearl

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Before signing up for SEO services, the client was working on the SEO of his site himself.  He was experiencing difficulty ranking in organic and local maps results.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

I have been working with Assured and their knowledgeable group for several years now. We started with just the website and I have had many compliments on its contents and on how it looks and operates. Just last year I took Assured´s advice and invested in having Firm work on my search engine optimization. My business competes against other firms that have huge advertising budgets to pay supposedly top national SEO companies to keep them high in the search results. Thanks to Assured SEO efforts, my search results have been second to none, and at a fraction of the cost.

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