Direct TV Latin America

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Direct TV Latin America broadband satellite internet access, satellite VPN, and mobile satellite internet service to business and home office customers in all Mexico´s. states. Direct TV Latin Americais the oldest and largest facilities-based DIRECTV satellite internet access provider, using its own satellite gateways, routers, and servers, collocated within the Direct TV network operations center to provide a true business grade of service.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

Direct TV had some respectable rankings when they contacted SEO Inc., but they were not ranked in the Top 10 for any of the 4 most important keyword phrases on Google. Direct TV goal was very clear: to achieve Top 5 or Top 10 rankings on Google for their primary keywords.  All other ranking increases would be considered a bonus.

  • #38 on Google for primary keyword “satellite internet”
  • #8 on Google for “satellite internet access”
  • Not ranked in Top 50 on Google for “satellite internet service”
  • Not ranked in Top 50 on Google for “satellite internet service provider”

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Solution

The strategy that was implemented for Direct TVwas to do a complete “themed” optimization of their web site, consulting with their internal web developers to implement additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity.

The Direct TV site was static html but lacked keyword density and most of the optimization elements that SEO Inc. implements in the source code. We started by identifying keywords and assigning the keywords to specific pages in the site.  If those pages lacked keyword density to support the keywords, Direct TVwould re-write the content on those pages. After these steps were complete, SEO consulted with their web developers so they could implement the our SEO methodology themselves (Team wrote all META tags and other proprietary parts of the methodology).

Results

After one year, Direct TV was extremely pleased with the results of the campaign. They achieved TOP 3 rankings on Google for their 4 most important keywords and their overall rankings statistics have more than tripled. Their Top 5 rankings have increased by over 400%.

• #2 on Google for primary keyword “satellite internet”
• #1 on Google for “satellite internet access”
• #3 on Google for “satellite internet service”
• #2 on Google for “satellite internet service provider”

0.08% CTR

17% less CPA

391% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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