BooHoo

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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

The SEO challenge that we faced at the beginning of our engagement was the lack of a focused keyword strategy and a site built in a way that was very difficult for search engines to crawl for content. The lack of a focused keyword strategy resulted in a situation in which the few SEO elements that could have potentially aided the site (page titles, meta descriptions, internal links from blog posts) were far from effective.

Solution

As with any Enterprise, implementing large code change across their platform required a proposal, approval, collaboration with the development team, and, of course, budget. That required us to wait for a new fiscal year, yet we were able to use that time to prepare the HTML-based alternate content we planned to deliver with SWFObject2.

Results

Between the 2014  sales, non-branded traffic actually slipped by 17% as we were making our way through the process of resolving BooHoo´s challenges. However, once our plan was implemented, we saw significant growth. Between the 2014 and 2015 golf seasons, the site saw a 273% gain in traffic from non-branded search

0.11% CTR

17% less CPA

273% ROI

From The Client

Incredibly impressed by the magnitude of our SEO gains, month-over-month and year-over-year, during the 2015 sales. Throughout this process, they demonstrated the importance of both research-driven content optimization and search engine accessibility as a means of achieving business goals. These lessons were applied when BooHoo launched on a highly accessible HTML5-based platform.

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