Boats

Let us help you grow your business through the web

 

Boats.com links boat buyers with boat sellers, with boat model listings from over 375 boat builders and used boat listings from boat dealers and yacht brokers worldwide, all available through one simple search. Once you've found the right boat, connects you with the best marine financing to help you find the best boat loan rates around—plus insurance and shipping, too.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

Boats.com had some respectable rankings when they contacted Assured SEO, but were not ranked in the Top 10 on Google for several important keywords in a few of their important product categories. While the site ranked very well for keywords like boats, new boats, etc., they had little visibility for highly-competitive phrases like “boat insurance”, “boat loans”, and “boat warranty”. Their goal was to get more traffic for these product categories.

  • #9 on Google for “boat loans”, which is by far the most searched phrase in the boat financing category
  • Not Ranked in the top 50 on Google for “boat insurance”, which is searched more than boat loans

Solution

Since none of the website’s interior pages were getting indexed by search engine spiders, the chances of ranking for keywords targeted on those pages was very small. So the first part of the solution was to build out the front end of the site by using static URLs (like http://www.boats.com) so that pages would get indexed by search engine spiders. In addition, we added keyword-rich content at the proper density levels to each of the pages. Of course, Assured SEO then completed a themed optimization of each of the pages.

Results

This client is extremely pleased with the results of the campaign. They have achieved TOP 10 rankings for the 4 most important keywords (boat loans, boat insurance, boat warranty, and boat shipping) without losing their #1 ranking for the keyword “boats”. These new rankings have given the site previously unprecedented visibility for their financial product categories.

8.3% CTR

21% less CPA

288% ROI

From The Client

Chris and his team did a fantastic job enhancing our company’s internet presence and our Google ranking. We were able to significantly reduce our expenditures for Google ads without a drop-off in page hits. If you need SEO, I don’t think you can find a service better than Assured SEO.

Get new case studies by email:

Fields marked with an * are required

More Case Studies

See all