Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. However, entrepreneurs and leaders of corporations still misunderstand the role and function of influencers. The […]
Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin
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