Brands that use Influencer Marketing as part of a comprehensive SEO campaign benefit from greater reach and visibility. If you’re not currently hiring influencers to spread the word about your company’s offerings, it’s time you do. Influencers have hundreds of thousands to millions of followers on their blogs and social media. With the right partnership, you can tap into these consumers who are already interested in the type of product or service you’re selling.
An Influencer Marketing Strategy is impactful and effective. And the right partnership between an influencer and brand creates evergreen content, as well as allows the brand to tap into the trusted audience of the influencer. Choose the right association within your niche, and you have an instant brand awareness boost and increased traffic to your website. By leveraging the customer bases of vetted influencers, your company becomes a digital juggernaut and could churn out millions of impressions just from one single SEO tactic.
Whether you sell travel, real estate, healthcare or any other good or service, influencers can be the keys to reaching your target buyers. Instead of relying solely on marketing generated by your in-house or contracted team, put Influencer Marketing to work for you and let prominent leaders in your market propel your message to a larger audience.
BUILDING INBOUND LINKS
Increase inbound links by partnering with top-tier and even tier-two influencers. These links enhance visibility from authoritative websites and social media channels, boosting your traffic and increasing sales.
Traffic and engagement are critical ranking factors, but it’s hard to be seen through so much static on the Internet. Influencer Marketing lets you break through the fog and get noticed by your target audience.
What is Influencer Marketing?
Influencer marketing is a type of marketing that focuses on using online leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.
Since influencer marketing is a discipline all its own, you’ll need a few unique components to build an influencer campaign. Here are the steps we teach to help our clients build influencer campaigns:
- Planning Your Influencer Marketing Strategy
- Influencer Identification & Selection
- Program Workflow and Automation
- Monitor & Track Key Metrics
- Optimized Distribution
However, before you start looking for influencers or create a strategy, you’ll want to determine a few key things to help set the stage. You’ll need to: know your audience, set clear goals, and define how you’ll measure success.
By providing your carefully selected influence’s with a steady stream of targeted content and relevant branded hashtags, you stay on their followers’ radar. When it’s time for these consumers to purchase, your name stands out.