People visiting your website are 67% more likely to buy your products or services if it is mobile optimized. But 61% of users will abandon your page if the design isn’t mobile-friendly.
Furthermore, 74% of users say that they are more likely to return to websites that are mobile-friendly.
Here’s why. Take a moment to think about the current layout of your desktop site. There are certain elements that need to be changed in order to fit properly on a small screen.
Now users won’t have to struggle to read small text. There’s no need for them to zoom in, side scroll, or do anything else that would impair their experience and limit their consumption.
It’s important for you to prioritize your mobile optimized website. This needs to happen before you start campaigns that drive more traffic to your mobile site.
Based on what we just discussed, it can have an adverse effect on the consumer opinion if they visit a site that’s not optimized for their device. Otherwise, you’re going to have high bounce rates and people leaving your site because navigation is too difficult.
So it’s safe to say that this should be your biggest priority right now if you haven’t already completed this step.
Here is a basic template example to show you what a mobile-friendly design looks like.
As you can see, the design on the right is much easier to read, navigate, and comprehend.
You can improve your conversion rates and increase sales by simply implementing this strategy.
Create a mobile app
A mobile-friendly website is great, and it’s 100% necessary based on everything that we have already covered.
But with that said, if you want to take your mobile spending campaigns to the next level you’ve also got to create a mobile application.
Look, I get it. I realize that this isn’t as simple as changing an image on the homepage of your website. Business owners may be on the fence about developing an app because of the time and costs associated with a project of this magnitude.
I’m not going to lie to you. This can be a long and grueling process. It’s not necessarily going to be the least expensive investment you make in your life either.
But the results are worth it. Once you have an app up and running, it can do wonders for your business.
Your mobile app is basically an enhanced version of your mobile site. Every aspect and element of the app will be better than your mobile site. Users will recognize the improved experience and it will ultimately get them to spend more money.
It’s a great idea for all businesses in every industry to build a mobile app.
According to recent studies, experts predict that mobile spending via apps will rise to more than $110 billion by the end of 2018. That’s a 30% spending increase from the previous year.
Numbers this high are just too big to ignore. It’s clear that consumers have a growing comfort level with spending money from mobile apps.
These are the top three reasons why small business owners are building apps for their companies.
If you recall, earlier I said that you don’t need to focus on customer acquisition if you want to increase your sales. But with a mobile app, it will be easier for you to get new customers without having to put in too much effort.
As we continue throughout this guide, you’ll see how new customers will automatically be more attracted to your business and willing to spend if you have an app available.
Focus on speed and performance
Whether users are accessing your mobile website or mobile app, there is one thing in common for both of these platforms. It’s got to be fast.
Research shows that ecommerce sites lose of half of their traffic if the page doesn’t load in less than three seconds. 74% of people will abandon a mobile page if it takes five seconds to load.
A slow mobile page loading time is one of the fastest ways to kill your conversion rates. You can’t expect to increase sales if that’s happening.
But on the flip side, high speed results in higher conversions and more sales.
The same concept applies to your mobile app. Take a look at how quickly people expect mobile apps to launch.
Remember, you’re trying to get people to spend their hard-earned money.
If you give them an excuse to change their minds, they are going to take it. So if they are sitting on a loading page for a few seconds, it’s easy for them to get frustrated and decide not to complete the checkout process.
But if everything loads instantly, they won’t have a reason or even a chance to change their minds.
Speed and performance both go hand in hand. Sure, your site and app may load quickly, but if they have tons of glitches and crashes, it won’t help your conversion rates.
People value their time too much. If your platforms are giving them problems, they’ll find another site or app to use instead.
This could be detrimental to your brand. 83% of app users say that performance is important to them.
Apps that are fast and perform well enhance the user experience. But 48% of people who had a bad experience using an app are less likely to use it again.
34% of consumers who had a poor app experience will go straight to a competitor’s app.
But if you prioritize speed and performance, you won’t have to worry about these problems.
Eliminate unnecessary steps in the checkout process
This piggybacks off of our last point. When someone decides what they want to buy, don’t make them jump through hoops to get it.
Having an efficient checkout process is important for the conversion rates on your desktop site as well. But it’s even more important for mobile devices.
That’s because it’s much harder for people to fill out information on their smartphones or tablets. To buy something, people have to enter their name, address, phone number, credit card information, and more.
It’s obviously easier to do this from a desktop device with a full keyboard than from a 4-inch screen. That’s why it’s important to only ask for the bare minimum.
Do you really need their phone number? Probably not.
So eliminate steps and fields that aren’t absolutely necessary to complete the purchase. Each added step will hurt your conversion rates.
Your mobile app can help improve your checkout process even more than your mobile website. That’s because it’s easy for users to save information to their profile.
Then they won’t have to fill out all of these fields each time that they want to buy something. As long as they are logged into their profile, they should be able to complete the purchase with just a few clicks.
Having a mobile app also makes it easier for you to implement and accept alternative payment options, such as Apple Pay.
Personalization is key
You’ve got to make sure that your ads and marketing campaigns are properly targeting the right people. Getting customers to shop from their mobile devices can make this easier for you.
As I said earlier, it helps speed up the checkout process. But having a customer profile on a mobile app can do so much more than this as well.
Now you’ll be able to recommend items to your customers based on their browsing habits and previous purchase history.
You may be surprised to hear that people are comfortable having their behavior monitored if it improves their shopping experience.
Furthermore, 74% of consumers feel frustrated if the content isn’t personalized on websites. 77% of consumers say that they paid more for products and recommended brands to others if that company offers a personalized shopping experience.
It’s simple. Your customers want personalization.
Here’s a simple example to show you what I’m talking about. Let’s say someone purchased a snowboard, boots, a winter hat, and gloves from your app.
Well, the next time they launch the app you can have product recommendations on their homepage for items such as a snowboarding jacket or goggles.
Giving them recommendations for a surfboard or bathing suit probably won’t make too much sense.
You can also personalize suggested items based on things like gender, age, and location. Meaning you shouldn’t promote dresses and skirts to male customers.
Try using location-based services and geofencing technology to target customers based on their location. This can bring your personalization campaigns to a whole new level.
When an app user enters a specific area, they can get a targeted push notification to entice a sale. This could happen when they are within the vicinity of one of your retail stores or for other reasons as well.
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