Establishing a strong social media presence is crucial for brand survival in this day and age.
No matter what type of business you have, you need to focus on your Facebook advertising strategy.
Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook.
It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform.
But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering.
There is a common misconception that getting people to follow you on Facebook is a costly investment.
Just because some brands are spending money on Facebook ads doesn’t mean you need to. In reality, you don’t need to spend anything to get consumers to like your Facebook page.
Don’t believe me? Well, keep reading to find out how. I’ll give you the top tips and best practices to get more likes on Facebook without spending money.
Create shareable content
Unless you are a brand new company that just created a Facebook page, I’m assuming you’re not starting from zero likes. One of the first things you should do is take advantage of the people who already like your page.
Get these people to expose your posts to their own friends. The easiest way to do this is by posting content that’s highly shareable.
Use these automation tools to schedule your Facebook posts at the most optimal times so you won’t have to do it manually each day.
Your posting schedule also needs to remain consistent. Stick to your strategy. Don’t post regularly for a month or so and then go silent.
But you don’t want to spam your followers and post too frequently either. Research shows 46% of people will unfollow a brand on social media if it posts too often. But 18% will actually unfollow brands if it doesn’t post enough.
Find that sweet spot between these two extremes.
Keep your posts short
Nobody is going to read massive blocks of text on social media.
There is just too much for them to see from their friends and family. Reading long posts from brand pages won’t be at the top of their priority lists.
Social media platforms such as Facebook are designed for users to scroll through content quickly.
You also need to consider how many Facebook users are accessing content from their mobile devices:
Paragraphs on your computer screen will appear even longer on mobile devices. Plus, long blocks of text are difficult to read.
If you’re currently posting long content, it may be the reason why you’re not getting enough likes.
How long should your posts be? Research was conducted on five of the most popular Facebook pages to analyze the length of their content:
Fox News NBC News Huffington Post BBC News BuzzFeed
The researchers found that 33% of the posts in this study consisted of ten or fewer words. A good rule of thumb is that shorter is always better.
If people see your posts aren’t long, they will be less hesitant to like your page.
Encourage comments (and respond to them)
Getting Facebook users to comment on your posts is a great way to gain exposure for your page. The more exposure you get, the more likes it will lead to.
That’s because friends of those who comment, even if they aren’t following your page, will see these remarks. The post and the comments will appear on their timelines.
Now that other people can see your posts, you might get more likes.
Plus, if users see you respond to other people, they will want to engage with your page even more. There are a bunch of different reasons why you would want to respond to a comment:
answer a user question thank someone for positive feedback acknowledge a different opinion
Not everyone will have something nice to say or agree with you all the time.
That’s perfectly OK. You can still respond to those comments. Just make sure you keep things professional at all times and stay on brand.
You don’t want to get into a back and forth argument for the entire world to see. That said, there’s nothing wrong with a little bit of a disagreement as long as it’s done respectfully. So tread carefully when approaching this.
Take a look at how Hydroflask used the comments section to respond to a customer complaint:
It’s important you respond to comments in a timely fashion.
We know 80% of consumers expect a brand to reply to their social media comment within 24 hours. Waiting too long to respond could have an adverse effect on your social media marketing strategy.
Comment on other pages
Let’s continue talking about comments.
To help your Facebook page gain exposure, you can comment on other pages as well.
Find posts from pages within your industry. Comment on their content to spark a conversation and facilitate a discussion.
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