Lead Generation

Turn Your Website Into a Lead Generation Machine

Learn how to make your website a more effective lead generation tool through integrating the continuous performance methodology into your redesign.

This eBook covers:

  • Why the traditional website redesign process is broken
  • Viewing your website as a garden and not a building
  • What’s different about Growth Driven Design
  • Benefits and risks of the traditional redesign process vs. GDD
  • Key principles of the methodology and mindset
  • An example of a hypothesis and test-driven website update
  • How to bring GDD into your organization to optimize your #1 salesperson: your website

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