Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land
Unskippable six-second video ads are coming to Snapchat Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay
Instagram is Testing Slo-Mo Videos, a Mute Button, More Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal
Amazon advertising is now worth $2 billion Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay
Report: Millennials least influenced by retail advertising, most active tech adopters Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land
Google, Facebook, Chinese Platforms Dominate Digital Ad Growth Digital advertising growth has been strongest among Google, Facebook, Alibaba, Baidu, and Tencent, according to new report data from Forrester showing accelerated overall year-over-year-growth for all of the key 13 global firms included. MediaPost
Google launches new Google My Business API, new dashboard to manage multiple locations Google has announced a new agency partner program and dashboard for its Google My Business (GMB) service, offering the ability to more easily manage multiple locations from one account. Search Engine Land
Twitter to Display News Articles More Prominently Twitter has rolled out more prominently-featured on-screen real estate for news links shared by users’ network of contacts, in addition to grouping multiple references to the same tweet link, the company confirmed recently. Search Engine Journal
Snapchat is redesigning its redesign to get people watching more Stories Snapchat is rolling out additional design improvements in the form of changing how its user-generated stories are displayed on users’ Discover page. Recode
ON THE LIGHTER SIDE:
A lighthearted look at the risk of innovation, by Marketoonist Tom Fishburne — Marketoonist
Cambridge Analytica Offers 75% Off All Facebook User Data For Blowout Closing Sale — The Onion
Lee Odden — Conférence Marketing de contenu: Lego au programme — Infopresse Steve Slater — 9 Essential Things You Need to do Grow Your Small Business — Stargazer Lee Odden — FIR Podcast #135: About That “You’re the Product” Trope… — Holtz Lee Odden — Make Your Copy Enjoyable To Read — Mark Armstrong Illustration
Join us again next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
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