Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial. Here are 5 inspiring Chinese social media campaigns. We hope […]
Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, “A French man lost in China for several years,” speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Olivier likes to share his knowledge with others, exchange ideas, and is always open to meeting new and interesting people in Shanghai.
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